So You Want to Write for Us, Yes?
Thanks for your interest in writing for the Breakthrough Business Branding Blog! We’re looking for fresh perspectives from thought leaders in the digital marketing space … and if you would be so kind as to specifically relate it to the Luxury Market, well we will smile upon thee!
Our blog content is intended to provide our audience with actionable, in-depth content that helps them better understand the need for effective branding and marketing strategies. It’s our hope that this will enable them to promote their work in such a way that their reputation, recognition and respect levels skyrocket. If you think you’re up to the task, keep reading to get all the details.
Read This First
We get a lot of pitches. Most don’t get accepted. Here are some tips to stay out of our trash can:
- Read through this entire page before pitching. There’s nothing more annoying than getting a pitch that doesn’t follow our guidelines.
- We only respond to pitches we accept. That’s not because we’re jerks. That’s because we are incredibly busy. If we like your idea, you’ll know in about a week. We’re a busy team and follow-up emails will be ignored.
- Make sure we haven’t already covered your topic in the past 3 months (and if we have, make sure your angle is different). If you can’t do that much research, then we don’t trust you can write a good post.
- We accept a wide variety of article types from guest authors. We want pitches on the following topics: Social media marketing trends, strategies, tactics, etc., How consumers want luxury brands to appear in social media, in marketing collateral (print and digital), in images, in videos, etc., Articles on marketing for luxury brands through the top social media platforms (Linkedin, Facebook, Google+, Twitter, Pinterest, Instagram, Youtube … etc.). Pursuing differentiation, Creating exclusivity, Selling through emotion … feel free to come up with your own ideas as long as they are related to marketing and public relations work for Luxury Brands. Oh! And if you are doing “How-To” articles, a lot of screenshots and step-by-step instructions, should be included. If yours isn’t on the broad theme of the topics mentioned above, we won’t publish it. No exceptions.
- If your post was written before you pitched us, we will not publish it. We want fresh stuff, written just for our audience. No canned posts. (With that said, if you’ve tried something similar elsewhere and they didn’t publish … go ahead and give us a try.) As long as your article has not been previously published, we’ll consider it.
- If we accept your idea and you blow your deadline, your post won’t be published. If you need an extension, let us know at least a day or two ahead of time. We’ll work something out.
Either way, we’ll touch on these things again later. Let’s move on.
Why Should You Write For The Breakthrough Business Branding Blog?
We’re super fun to work with! Yes, we have strict guidelines. But! As mentioned before, we’re not jerks and we’re more than willing to work with you to get the best writing you can put out. More importantly, we’re committed to running the best possible blog we can (hence the strict guidelines) to serve our rapidly growing audience.
There’s a lot of readers you could reach! We treat every guest post we publish like it’s one of our own, too. Your work will be promoted across all our social media channels and through our email newsletters.
How Do You Submit A Guest Post?
E-mail your pitch as a Microsoft Word document to:
Seriously though, please read this entire page before pitching anything.
We’ll know if you didn’t.
Who Are We Looking For?
We accept pitches from professional marketers and PR agents of all stripes. Whether you’re working in an in-house, agency, or freelance role, everyone brings unique perspectives that are valuable to our audience … as long as you remember that your subject matter MUST be targeted to luxury brands who need marketing and/or public relations help. You should have at least a couple years of experience in the business … and ideally, you should be an up-and-coming thought leader … or on your way there. (In your pitch, please let us know if you have a portfolio, a website, something where we can see previous clips.)
Our ideal guest author is passionate and insightful. You stress details, follow direction, and offer readers real value. You understand the basics of SEO but put your audience first. Clickbait headlines make you gag. You write in a detailed, but conversational manner.
What Are We Looking For?
We create content that shows our audience how to market themselves or their business, and how to shout about themselves from the rooftops. Ideal articles run from 1,200 words – 2,500 words. Our commitment to creating the most actionable content with knock’em dead takeaways isn’t shakeable. Or negotiable.
Our standards are high. We need to be up front about this. Pitches that may be acceptable elsewhere might not cut it here. However, when someone sees your post on our blog, they’ll know to expect a high-quality piece that’s worth their time. We expect your piece will be well-written and researched, with tips our audience can put into practice.
Our four content pillars support every post we publish. Keep these things in mind when pitching:
- Topic. Your topic must be relevant and targeted toward our audience.
- Research. Do your homework. Link to reputable sources. Use data and statistics to back up your claims.
- Keyword. Your chosen keyword should be well-aligned with the search intent behind your topic.
- Exhaustive. Cover your topic in whole. Don’t leave out any steps or information that are necessary for readers to apply your advice.
Again: your post must also be original and not published elsewhere on the web.
What Are We Not Looking For?
There are certain topics and types of posts that are a big “hell no” for us. The reasons for this vary. Some things just don’t fit who we are. Some are simply things we think suck. Here are some things not to pitch to us:
- Lists are great as long as they’re actionable and in-depth. We expect that you’ll show readers how to perform each tip (or at least link out to other pages or resources that provide that information).
- One more time: we welcome pitches that cover topics we’ve already covered, but only if you have a different angle or perspective. Please research our blog to see if we’ve already done your idea before pitching to us.
- No posts that promote yourself or your business. If we publish your post, you’ll get a link back to the site of your choice (either personal or professional).
- No affiliate links. If we find an affiliate link in your draft, we will not publish your blog post.
- If you submit your post, you will be shown as the author. You cannot, for example, write a post on behalf of your CEO. Your CEO is welcome to pitch his or her own post instead.
- All submissions should be written after, and only after, we’ve reviewed and approved your pitch.
If you only read one section of this page, make it this one. In order to make life easier, both for ourselves and our guest authors, we have some firm submission requirements that must be followed.
- Your post must be comprehensive. Your post needs to cover its topic in full with no missing details.
- Your post must be actionable. Telling people what to do isn’t enough. You need to show your reader how to get things done.
- Your post must be at least 1,200 words. This isn’t because we think 1,200 is a magic number. It’s also not because we think longer content = better content. We just think shorter pieces don’t allow you to go as in-depth as our readers would like. So, if your post is shorter than 1,200 words, it won’t be published.
- You must propose a target keyword. It doesn’t necessarily need to have high search volume. It just needs to be aligned with your topic and relevant to a task our audience would have questions about.
- Your post will not be published elsewhere. We prefer fresh, original content that’s targeted to our readers.
- Your final post has to follow through on your pitch. If you tell us you’re going to write 50 tips and you only provide 14, we’re throwing your post in the trash.
- If your post is published, we’ll ask that you respond to all comments for the first seven days after it’s posted and post it on your own social media accounts.
That’s about it!
Again, send your pitches in Microsoft Word format to: firstname.lastname@example.org.
We look forward to reading what you’ve got to say!